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Meet Our Blender, Pt. 2 – What Makes Bruetta Tea “Premium?”

An interview with our tea blender, Part 2.

Our tea blender is wildly passionate about his craft. He lives and breaths tea and often speaks publicly at industry events and when he does his detailed knowledge and animated style elevate the room.

It's fun to get him going so we asked him about how he sources and blends Bruetta teas…

Bruetta: What makes Bruetta tea “high quality” and gives it that “premium” taste?

Blender: Because part of what people need to understand is that you can spend a lot of time talking about ingredients but there’s the next level of why we choose this particular tea from this particular estate? That is probably the most important piece, and you just have to cup it. All of this other stuff sounds good, but how does it taste? How does it feel?

When we pick a tea we don’t just pick it, like, “Oh, it’s this tea from this estate.” I sit with it. We see what it feels like… What does it taste like? What is the sensation of it? We try to go Full Five Senses… What is it doing to your being? We try to be open to that and listen for all of that.

Then next level is the process of blending it. Are we mixing it with vanilla? Are we mixing it with mint? Are we getting the balance right? Then we make minoot adjustments. It’s like in jazz, or a composer, or a sound engineer working the board… you just feel “the horns are too high” or “we need more cow bell,” or whatever… you’re always adjusting.

This, to me, is fundamental. That is where the magic happens---You take all of these things and you spend a ton of time tasting and adjusting to the n’th degree… a percentage point here, a “smidge” there until you say, “Ohhhh, yes…. That’s the right flavor!” You’d be surprised at how deliberate we are. You can go to a flavor and fragrance company and say, “I need a vanilla” and they’ll ask “Well, do you want a French vanilla? Do you want this? Do you want that?

There are well over 30 variations of the “vanilla” theme! Someone has to go through and pick. You don’t just get “Orange.” It’s not the same orange everywhere. There are 12 different flavor houses and each one has 16 different versions of “Orange.” How do you pick the 3 versions of orange you want to use? Who’s going to do that? Who’s going to go through and picks those minoot things?

THAT’s the craft. “Is this cinnamon strong enough? Does it have any bitterness?” Using good ingredients, yes. Finding all those good ingredients, great. Tasting all of them before and then pulling them all together? THAT is the hard part. When does it end? When you finally have that moment where you think, “Oh! This tastes amazing!”… THAT is what you’re going for. That moment.

And with your lid, what is more interesting to me is you don’t remove the leaves. So it better taste good because it’s sitting in there. I can’t short shoot it as your supplier. You have to use a higher quality product because your brewing process will magnify whatever’s happening. If the tea sucks, it will really show up in the cup, big time. And if the tea is great it’s going to be really great in that cup, big time. Because it’s the filter in your BruLid that does that.

Bruetta: What makes Bruetta tea “high quality” and gives it that “premium” taste?

Blender: Because part of what people need to understand is that you can spend a lot of time talking about ingredients but there’s the next level of why we choose this particular tea from this particular estate? That is probably the most important piece, and you just have to cup it. All of this other stuff sounds good, but how does it taste? How does it feel?

When we pick a tea we don’t just pick it, like, “Oh, it’s this tea from this estate.” I sit with it. We see what it feels like… What does it taste like? What is the sensation of it? We try to go Full Five Senses… What is it doing to your being? We try to be open to that and listen for all of that.

Then next level is the process of blending it. Are we mixing it with vanilla? Are we mixing it with mint? Are we getting the balance right? Then we make minoot adjustments. It’s like in jazz, or a composer, or a sound engineer working the board… you just feel “the horns are too high” or “we need more cow bell,” or whatever… you’re always adjusting.

This, to me, is fundamental. That is where the magic happens---You take all of these things and you spend a ton of time tasting and adjusting to the n’th degree… a percentage point here, a “smidge” there until you say, “Ohhhh, yes…. That’s the right flavor!” You’d be surprised at how deliberate we are. You can go to a flavor and fragrance company and say, “I need a vanilla” and they’ll ask “Well, do you want a French vanilla? Do you want this? Do you want that?

There are well over 30 variations of the “vanilla” theme! Someone has to go through and pick. You don’t just get “Orange.” It’s not the same orange everywhere. There are 12 different flavor houses and each one has 16 different versions of “Orange.” How do you pick the 3 versions of orange you want to use? Who’s going to do that? Who’s going to go through and picks those minoot things?

THAT’s the craft. “Is this cinnamon strong enough? Does it have any bitterness?” Using good ingredients, yes. Finding all those good ingredients, great. Tasting all of them before and then pulling them all together? THAT is the hard part. When does it end? When you finally have that moment where you think, “Oh! This tastes amazing!”… THAT is what you’re going for. That moment.

And with your lid, what is more interesting to me is you don’t remove the leaves. So it better taste good because it’s sitting in there. I can’t short shoot it as your supplier. You have to use a higher quality product because your brewing process will magnify whatever’s happening. If the tea sucks, it will really show up in the cup, big time. And if the tea is great it’s going to be really great in that cup, big time. Because it’s the filter in your BruLid that does that.

OurTeaBlender-400-Sq

“What people need to understand is that you can spend a lot of time talking about ingredients but there’s the next level of why we choose this particular tea from this particular estate? That is probably the most important piece, and you just have to cup it... How does it taste? How does it feel?

— Our Tea Blender

OurTeaBlender-400-Sq

“You’d be surprised at how deliberate we are. You can go to a flavor and fragrance company and say, “I need a vanilla” and they’ll ask “Well, do you want a French vanilla? Do you want this? Do you want that? There are well over 30 variations of the “vanilla” theme! Someone has to go through and pick.”

— Our Tea Blender

OurTeaBlender-400-Sq

“And with your lid, what is more interesting to me is you don’t remove the leaves. So it better damn taste good because it’s sitting in there. I can’t short shoot it as your supplier. You have to use a higher quality product because your brewing process will magnify whatever’s happening. If the tea sucks, it will really show up in the cup, big time. And if the tea is great it’s going to be really great in that cup, big time. ”

— Our Tea Blender

OurTeaBlender-400-Sq

“What people need to understand is that you can spend a lot of time talking about ingredients but there’s the next level of why we choose this particular tea from this particular estate? That is probably the most important piece, and you just have to cup it... How does it taste? How does it feel?

— Our Tea Blender

OurTeaBlender-400-Sq

“You’d be surprised at how deliberate we are. You can go to a flavor and fragrance company and say, “I need a vanilla” and they’ll ask “Well, do you want a French vanilla? Do you want this? Do you want that? There are well over 30 variations of the “vanilla” theme! Someone has to go through and pick.”

— Our Tea Blender

OurTeaBlender-400-Sq

“And with your lid, what is more interesting to me is you don’t remove the leaves. So it better damn taste good because it’s sitting in there. I can’t short shoot it as your supplier. You have to use a higher quality product because your brewing process will magnify whatever’s happening. If the tea sucks, it will really show up in the cup, big time. And if the tea is great it’s going to be really great in that cup, big time. ”

— Our Tea Blender

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